Market Research †Case Study Spaghetti Fettuccini Essay

1. Establish the goals of query that should be developed.There be several(prenominal) goals of research that should be developed for Fettuccini S.A.. number 1 of all, they need to properly analyze their actual situation and roll in the hay especially the Spanish consumers behaviour and expectations in coordinate to adapt their product to the marts demands. Also, they need to consider their capableness raw costumers. They in addition need to analyze their competition, bring down to crawl in what products and at what price they ar selling and what be the competitors weaknesses so that they bathroom get strategical advantage out of their position.The accompany has somewhat experiences with selling whole grain alimentary paste, precisely they need to test their refreshing products, especially the new pasta product tenor since it is a fresh product. Fettuccini S.A. in like manner needs to find out if they should pass most their own points of sales or if they should preferably strain on distri only ifion to animated shops. Finally, they need to establish a marting strategy in order to know what kind of advertisement is the most satisfactory and effective for their business, and the way in which they insufficiency to transmit their messages.As the company had problems with timely delivery and their servicing in popular before, it would definitely be necessary to suss out in addition about these two points. They argon non acceptable and must be improved once the reasons for twain of these weaknesses argon figured out.A nonher problem which should be resolved by investigating deep down the company is the companys social organisation itself it is not efficient since the different departments are located in different areas of Spain. such(prenominal) a decentralized management is not agile enough for a company of Fettuccinis size and produces as well as high costs.2. Through the Internet, conduct a research to determine the supplemen tal grocery store for fresh pasta and define the briny competitors of our company.The Fettuccini Company has already investigated on the subsidiary distribution of some new products such as freshly alert pasta in order to shine their poke out, which was marketed in the fast- food for thought restaurants of an accredited company in Madrid. Since the primary market for Fettuccini S.A. is the existence administration, I would consider the following likely secondary private markets. An estimation of the publicly concern pasta production gives us an intellect of the positioning of the Spanish pasta market. The estimated world pasta production in 2012 has been around 13.5 million tonnes, distributed as follows1Spain has produced 252,208 tons and is rank on the 13th position of the orbicular pasta producers while number one, Italy, has produced 3,316,728 tons. As far as the pasta pulmonary tuberculosis is concerned, Italy dominates with 26.0 kg/ capita, while Spain only consum es 5.0 kg/ capita2. Although the pasta market in Spain is not as huge as in Italy, there is still enough potential for successful production and distribution of pasta products.The main competitors of Fettuccini S.A. come primarily from Italy and are companies like Buitoni with 22% of the market share, El Pavo, Rana or Gallo with a 10% of the total market share3. another(prenominal) smaller competitors could possibly be Gusti dItalia S.R.L., EGO Internationl S.R.L. or Tomasicchio Giuseppe4.The secondary market for fresh pasta products in Spain is on counter, which would be through arrange parcel fresh products such as Nostrum, Fresco etc., and also the traditional restaurants serving fresh pasta. Another wide secondary market for fresh pasta are supermarkets5. Furthermore, specialized small shops selling food to take away for example should also be taken into account as potential customers. Delicatessen shops and restaurants can also be interesting partners for Fettuccini S.A. si nce both are offering high caliber and exclusive fresh products. Another monolithic secondary market are companies who offer catering or lunch service for their employees, and who might be interested in receiving daily fresh pasta dishes. The big opportunity for Fettuccini S.A. in this secondary market is that they produce in Spain, which essence they should be able to deliver a lot faster and at a more competitive price.3. Define the qualitative technique that you will use and present a dash of qualitative questions.In order to obtain data and utilizable information about what Fettuccini S.A. can expect from their potential market, get to know the preferences of their costumers and establish themselves in the market, they could use several qualitative techniques such as focus groups, triads, dyads, in-depth interviews, uninterrupted notification, bulletin boards, and ethnographic engagement/observation.But due to the problem that numerous of these techniques are not only ex pensive, but especially time-consuming and the responses might be difficult to interpret, Fettuccini S.A. should in my judicial decision work with focus groups and combine the results with the results obtained from observation in points of sales, for example.Both for the focus groups and for the observations in points of sales, this could be combined with letting mass taste the fresh pasta products and after asking them specific questions.